Principal and Creative Cultivator

Nicte Cuevas is an award-winning Latina Brand Strategist and Graphic Designer who uses empathy-driven methods to evolve, invigorate, and amplify businesses’ unique brand positions. With roots in Venezuela, Mexico, and Colombia, she has a deep love for cultural diversity, influencing her work. Nicte translates the complexities of color into purpose-driven branding using color psychology while delivering captivating messaging that can resonate with people on an emotional level. As a LinkedIn Learning instructor, Nicte has taught thousands worldwide with courses on branding, color psychology, and design

She’s proudly supported multiple brands in achieving stellar outcomes, including small and large companies such as Adobe Creative Cloud, Adobe Spark with Twitter Business, LinkedIn, Dogs on Deployment (a Purina partnership), and The Houston Zoo. Nicte's work has earned her coveted features in Graphic Design USA People to Watch in 2015 and 2020. Nicte holds a BFA in Graphic Communications from the University of Houston.