Episode 226: The Power of Strategic Communication
In this episode, education experts Rita Ferrandino and Jackie Jircitano discuss the importance of strategic communications for district leaders in today's polarized world. They share insights on building supportive coalitions with stakeholders—from parents to media—before a crisis hits and the role of proactive communication in navigating controversy and advancing a vision of student success. Through interviews, workshops, and case studies, we explore how to create a communication plan that empowers leaders to amplify their vision and make evidence-based decisions for their communities. Tune in to learn how to navigate today's educational challenges more effectively
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Rita Ferrandino
Founder, Arc Capital Development and Innovation Consultant at PennGSE
Rita has built an international reputation as one of the most effective strategists and coalition-builders in the education industry in K12, Higher Education & Workforce Development. She is a nationally recognized education expert and authority on education policy and politics. She serves as the Innovation Consultant at the University of Pennsylvania’s Graduate School of Education.
Jackie Jircitano
Principal & Owner, Alessi Communication & Design
Jackie is the leading education research communication specialist. With a passion for relationships and the human experience, Jackie thrives on her many successful long-term partnerships with researchers and Ivy League institutions. She is consistently inspired by what makes us human, our collective history, and how we grow and learn together.
With two degrees, an MBA and BA in Anthropology, plus her singular design and communication skills, Jackie blends systems thinking, creative design, and innate human appeal to create excellent communication strategies and deliverables for education researchers and education research organizations.
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